ROSE’S ROSES is an italian brand launched by Rosa Aiuto in 1998.
Rosa starts her career very early in life working for Pupi Solari. Together with Henry Beguelin Rosa founds and takes care of Henri Beguelin shoes production for 12 years while collaborating with Rei Kawakubo, Comme des Garcones, Jil Sander, Alberto Biani, Alberta Ferretti, just to name a few. At the end of the 90’S, in collaboration with Consuelo Castiglioni, she designs and is in charge of the first “Marni” shoes collection for three years.
Modern, refined and perfectly polished, Rosa’s creations embody the concept of “Made in Italy”.
Her passion for vintage women shoes, and her experience have enabled her to produce shoes that are feminine and confortable at the same time.
Anna Maria Sbisà on Elle defines these shoes:
“Complex creations. Only The model Gisele is the product of 40 pieces hand-assembled in a family-run laboratory. There, on Rosa’s instructions, the paper models are trimmed and the heels are covered accurately following the contours. Every single pair is taken care of down to the very details so that each shoe is surprisingly balanced in its proportions. The heel is crucial, though never over the top. The heel’s wide-bottom meets an high that is always taller that 7 centimetres, no matter what…The suede reminds corduroy velvet, the leather seems elephant-stamped and the nappa is opaque, soft and caressing”.
Rosa has also worked with Alberto Aspesi, Loro Piana, Missoni, Kristina T, Bruno Magli, Sissi Rossi, C.P. Company, Albino, Vera Wang and Stephan Janson.
Currently, besides designing and producing her own shoes collection, she also designs “Imp of the Roses by nobody you know” which was launched in January, 2014.
Each piece is truly a one of a kind wearable item, dyed, washed and loved.
Each item is customized by adding solid pewter buttons of roses, spiders, sea horses, fleur di lys, serpents, skulls and hemp leaf. Hand painting the logo on the interior lining of the jacket, writing by hand the model name on each garment produced along with a description of details seen and hidden.
Rosa Aiuto, founder of rose's roses
Rosa at work choosing the best material for new collections